WORK
LOGO DESIGN
PHOTOGROXY UNIQUE PORTRAITURE LOGO DESIGN - Illustrator, Photoshop
This was a logo I designed for Roxy, a lifestyle based photographer whose work ranges from whimsical to rustic themed photoshoots. Her compositions are very detailed, I chose the ornate elements of The Victorian Age to illustrate the camera logo. The title is also a play on the artist's name and hobby.
TORONTO SHOCK LOGO DESIGN - Illustrator, Photoshop
The Toronto Shock is an Indoor League Volleyball Team. I was asked to create a logo that represented the city and the vibrant culture within. Using bold strokes combined with the urban silhouette to convey the strength of the team. Influences from graffiti culture were added as a colourful accent to reflect the energy of the team and the city of Toronto as a whole.
CRAVING CUPCAKES? LOGO DESIGN - Illustrator
I was referred by a friend to CravingCupcakes? who are based in Mississauga to design a concept for their baked goods.Their creations are "all natural and made with quality ingredients." The approach taken with this idea, was a simple cupcake illustration partnered with a visually appealing font treatment and a cozy colour palette.
MASSAGE THERAPY by MELISSA LOGO DESIGN - Illustrator, Photoshop
This logo treatment was intended to showcase visual balance and emphasis. The design is actually multiple images that flow into one main theme. The stylized hands represent the occupation, if you look closely, the hands also form an "M" for Melissa.
A calm and energetic colour treatment was selected to enhance the emotion of serenity.
DOPE Eats LOGO DESIGN - Illustrator, Photoshop
DOPE Eats is a Toronto based street food vendor that fuses popular dishes with a Vegan twist while promoting healthy eating choices. To appeal to a younger target audience, the logo had to be visually striking for Vegan street food. Inspired by the elements of street art and urban culture, the logo has a high contrast, graphic style with a direct message.
ALS DOUBLE PLAY LOGO DESIGN - Illustrator
ALS DOUBLE PLAY is a Non-profit organization based on raising awareness of ALS and advancing research. The founder of the group requested a logo for both her and her brother and to represent 1) their cause, 2) their relationship and 3) their love of baseball. Using the Principles of Design, I used emphasis to showcase all three themes and united the overall design by use of movement to incorporate the multiple themes to form a large happy face.
IDENTITY & BRANDING
WYNNYoga IDENTITY & BRANDING - Illustrator, Photoshop, InDesign
WYNNYoga is a Health and Wellness/Yoga Centre under the WYNN umbrella. I was given the opportunity to help create the brand identity when a Centre in Ontario was launched. A harmonious approach and soft colour scheme were selected to reinforce the tranquil mood of the brand new Centre while still preserving the style guidelines consistent with all the other Wynn Centres.
DJ KARIZ & DINO present: FIRST CRUSH Vol.2 IDENTITY & BRANDING - Illustrator, Photoshop, InDesign
A collaboration with one of Toronto's Finest DJs, DJ KARIZ. This was a joint project, I was brought in, to not only design the CD Jacket for the release of his new Compilation Disc, but to also showcase my Illustration skills. The theme of his CD was "First Crush" - the feeling of nostalgia when you hear a certain song. Aside from the CD Jacket design, I was asked to create a mini comic insert for the CD. The design of the CD Cover was minimalistic with heart-shaped splashes of vivid colours reminiscent of the emotions felt during childhood crushes. This joint project is still one of my favourite collaborations to date.
BEANPIE COMIC BOOK IDENTITY & BRANDING - Illustrator, Photoshop, InDesign
I was the Sole Illustrator and Layout Artist for the BEANPIE series (3 in total), my partner is the creator and writer of BEANPIE. Each frame, page spread and cover art was illustrated by hand, inked and rendered digitally.
Another one of my valued projects!
STYLE GUIDES
Caya powered by Telus GRAPHIC MANUAL IDENTITY & BRANDING - Illustrator, Photoshop, InDesign
Caya is a brand of urban boutiques powered by Telus offering Wireless Products, Photo Services and Tech Accessories.
I was given the chance to design Graphic Manuals that defined the personality of the Caya brand while staying within the required guidelines. Being given the design elements, I designed the layout of the Manuals as you see here.
FACEBOOK HEAD OFFICE MURAL DESIGNS - Illustrator, Photoshop
Modelling the Canadian office after the original in California, I was contacted to develop mural concepts for the Head Office's bare walls. Beneath each design is a rendering of the finished painted wall. Facebook's trademark blue is represented in each of the pieces. Proven to be an innovative way to stay connected, the idea of three different devices together presenting an intact message is the first insight. To depict the important role Facebook Apps play to its overall success, the Apps were given human characteristics complete with book faces as a play on the name. Vibrant colours and organic details were added to breathe creative energy into the office atmosphere.
AA STYLIST PROMOTIONAL PIECE IDENTITY & BRANDING - Illustrator (VECTOR ILLUSTRATION)
The brain child of Anne Antonio, a Personal Styling service that caters to professionals both young and old.
For those who want to express and extend their personality through outfits conceptualized by Anne.
This vector art was created entirely in Adobe Illustrator, a simple colour palette combined with rich tones was selected to showcase a classic yet bold statement.
CONECPT & PRODUCT DESIGN
This project was to improve an existing item and develop a new concept that would meet both aesthetic and ergonomic needs. I chose to create a dustpan that was very versatile in shape, functionality and user friendliness.